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DirtyFilms and Annenberg Inclusion Initiative's "Proof of Concept" Program Breaks Barriers



Academy Award winner Cate Blanchett, Emmy Award nominee Coco Francini, who are partners in Dirty Films, along with Associate Professor of Communication Stacy L. Smith  with its Proof of Concept program. Developed in collaboration with the Annenberg Inclusion Initiative, this initiative aims to empower the next generation of filmmakers who champion the perspectives of women, trans, and non-binary individuals.



The statistics speak volumes. A mere 6% of directors across the 1,600 most popular movies between 2007 and 2022 were women. This glaring disparity underscores the urgent need for initiatives like Proof of Concept, which seeks to provide a platform for underrepresented voices in the film industry.


At its core, Proof of Concept is a beacon of opportunity for audacious storytellers. It serves as a home for filmmakers who dare to bring untold stories to life, stories that challenge norms and amplify marginalized voices. Through this program, Dirty Films is committed to accelerating the path to large-scale filmmaking for directors who have historically been overlooked or marginalized.


The structure of Proof of Concept is as innovative as its mission. The program will support up to 8 filmmakers in the creation of short films that serve as "proof of concept" for future feature films or television projects. With funding of $50,000 allocated to each short film, directors will have the resources necessary to realize their creative vision.


However, the support doesn't end there. Directors participating in Proof of Concept will also benefit from a comprehensive mentorship and exposure program. This program will connect them with industry leaders who can provide guidance, support, and invaluable insights into navigating the often complex landscape of filmmaking.


The selection committee for Proof of Concept is a powerhouse in its own right. Comprised of esteemed figures such as Greta Gerwig, Chloe Zhao, Lily Gladstone, Jane Campion, Janicza Bravo, Lilly Wachowski, and Eva Longoria, this committee brings a wealth of experience and perspective to the table. Their expertise will ensure that the selected filmmakers represent a diverse range of voices and storytelling styles.


Applications for the program closed on February 16th, and the pool represents a diverse group of filmmakers from a range of genders, races, and ethnic groups, over indexing entertainment industry averages. Demographics of the applicants include: 85% of applicants identified as women, 2% as men, 9% as non-binary, and 8.5% were transgender. Regarding race and ethnicity, 16% of the applicants were Black/African American, 13% were Hispanic/Latino, 14% were Asian, 5% were Middle Eastern/North African, 2.2% were Indigenous, and 1.2% were multiracial/multiethnic. And because the program was open to filmmakers of all levels of experience, the application pool also featured a large number of filmmakers who’ve previously directed features and television projects.


By providing both financial support and mentorship, Proof of Concept empowers filmmakers to not only create impactful short films but also to chart a course towards larger-scale projects. It recognizes that talent knows no gender, no identity, and no boundaries – and it is committed to breaking down the barriers that have long hindered the progress of underrepresented voices in the film industry.


In a world hungry for diverse stories and perspectives, initiatives like Proof of Concept are not just commendable – they are essential. They remind us that the power of cinema lies not only in its ability to entertain but also in its capacity to inspire, provoke thought, and spark change. Proof of Concept is not just a program; it's a testament to the transformative power of storytelling and the enduring importance of representation in all its forms. 


I am personally looking forward to see which filmmakers while be chosen out of the 1,600 applicants, and I hope you are too.

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